by Heather Bury | Oct 29, 2026 | Reputation
The challenge about your reputation is that you don’t always know what other people say about you. Friends and close business associates may report what they’ve heard, but there are very, very few people who will be brave enough to tell you if it’s not good news. I’ve...
by Heather Bury | Oct 8, 2026 | Marketing
Many moons ago when I did my professional qualifications, I was astonished to discover that the label ‘marketing’ covered far more than advertising and promotion. It starts with market research – know your market place Companies that offer a similar product or service...
by Heather Bury | Oct 7, 2026 | Author Guide
Writing a book needs to have purpose. Just because you can, doesn’t mean you should! That may seem counterintuitive coming from someone who helps people to write books, but the first learning on my Author Guide course is all about Purpose; the author’s big ‘WHY?’ A...
by Heather Bury | Sep 23, 2026 | Author Guide
A successful book keeps selling over time. That means that you need a marketing plan for your book. You already know who your ideal readers are. You have a clear idea how your book helps them. Hopefully, you also know where they are active – social media, podcasts...
by Heather Bury | Sep 8, 2026 | Reputation
I once worked with a client who wanted every blog article and social media post to end with ‘buy now’. Every. Single. One. I explained that if I asked you to marry me on a first date, you’d run a mile — and yet that’s exactly what a lot of businesses do...
