by lesley | May 6, 2013 | Blogging, Marketing, Uncategorized
You’ve heard the phrase ‘don’t reinvent the wheel’ – and this applies to what you write just as much as it does to anything else you do. Trying to do many marketing activities can appear to be very time-consuming. If you want to create...
by lesley | Apr 22, 2013 | Marketing
If you’re not a natural marketer it can seem like a huge mountain to climb to put together a successful and ongoing marketing campaign for your business. Then when a new product or service is launched you have to go back to the drawing board. The challenge is...
by lesley | Apr 8, 2013 | Marketing, PR
Branding is important – and it is a combination of what your company ‘looks like’, what you say (your message) and what you do. Your logo, presentation, marketing material and customer interaction all need to be consistent. The style all needs to...
by lesley | Mar 11, 2013 | Marketing, Readability
Putting a barrier between your message and your reader makes absolutely no sense at all, but it’s surprising how many companies make it hard for people to process the information presented to them. Of course, nobody does this deliberately, but also few...
by lesley | Mar 4, 2013 | Marketing, Social media, Uncategorized
There seem to be two camps when it comes to online marketing: People who rave about how easy it is and how anyone can do it People who find themselves spending hours trying to keep their social media up to date and then give up as it simply takes up too much time....
