Marketing – one bite at a time

Marketing – one bite at a time

If you’re not a natural marketer it can seem like a huge mountain to climb to put together a successful and ongoing marketing campaign for your business.  Then when a new product or service is launched you have to go back to the drawing board. The challenge is...
Joining up the dots

Joining up the dots

Branding is important – and it is a combination of what your company ‘looks like’, what you say (your message) and what you do.   Your logo, presentation, marketing material and customer interaction all need to be consistent. The style all needs to...
What stops people reading your message?

What stops people reading your message?

Putting a barrier between your message and your reader makes absolutely no sense at all, but it’s surprising how many companies make it hard for people to process the information presented to them.  Of course, nobody does this deliberately, but also few...
Customer-focused marketing

Customer-focused marketing

I used to think that marketing was about advertising and PR.  Then I had to study marketing for my professional qualifications and was astounded to find how many areas of the business are part of the marketing process. Are you ready for this?  Marketing covers:...