The online marketing map

The online marketing map

by | May 1, 2012 | Marketing, Social media

There are many opportunities to market your business online – and some people take advantage of as many as possible, whilst others don’t know where to start. My advice is to start with yourself and your business: What do you deliver to your customers?  In...
Getting the social media habit

Getting the social media habit

by | Apr 23, 2012 | Social media

Many people have asked me how I manage to be so visible on social media – and still get any work done!  The answer is a combination of tools and habits. My favourite tool is Hootsuite.com as I can manage all my Twitter activity here as well as posting into...
The simple approach to marketing

The simple approach to marketing

by | Mar 20, 2012 | Marketing

Firstly, let’s get something straight – marketing is not selling, but selling is part of the marketing process!  In VERY simple terms marketing is finding a need and then fulfilling it.  However, there’s quite a bit more to it than that in reality!...
Do you know too much?

Do you know too much?

by | Feb 20, 2012 | Marketing

There’s one subject that we can all be guaranteed to know about in great detail – ourselves!  If you’re a business owner then the extension to that is your business – you know everything there is to know about it, especially if you started it...