by lesley | Sep 29, 2023 | Marketing
If you haven’t really got past writing the odd blog article and posting on social media when you have time, you need to take some time out and put a proper marketing strategy in place. OK – that sounds a bit like a teacher (or maybe your mum!) But if you’re serious...
by lesley | Sep 9, 2023 | Newsletters
Let’s get real here – none of us really want another boring newsletter cluttering up our inboxes. Do you really need to know that we just had a team meeting or have a few exciting marketing projects in the pipeline? No! And I don’t want to know about your new team...
by lesley | Aug 19, 2023 | Reputation
Take any personality profiling test and you’ll find that, somewhere in the report, it will identify whether you’re a task-focused person or a people person. Most of us want to be seen as people-focused, but even if you’re a task-focused person, it doesn’t mean that...
by lesley | Jul 19, 2023 | Websites
Over the years website navigation has changed. In the early days the menu generally appeared on the left in a vertical column. Then it migrated to be a horizontal strip under the main banner. These days it’s frequently presented as a ‘hamburger’ (three little lines...
by lesley | Jun 29, 2023 | YouTube
When you post your videos on YouTube, in an ideal world you want subscribers who will then get flagged when you post more content. In today’s world where attention span is short this can be a real challenge. For a view of your content to count the viewer has to watch...
