by lesley | May 29, 2023 | Email marketing
When you’ve invested time and effort in building your list you are, understandably, keen to maintain it. People who unsubscribe can be seen as a personal affront! However, there’s a better way to look at it – people who unsubscribe are not your audience. They’re...
by lesley | May 19, 2023 | Lead Generation
Lead funnels are a process – to bring potential customers into your network. Some people call them Sales funnels or Marketing funnels, but they’re all pretty much the same species! A lead funnel has a series of levels – and you need to address all of these to make it...
by lesley | Apr 28, 2023 | Newsletters
I’m asked this all the time by clients and people I meet networking. There was a time when you could put a ‘Sign up to my newsletter’ form on your website and lots of people would sign up, but not anymore. That doesn’t mean they don’t read newsletters, it does mean...
by lesley | Apr 10, 2023 | Reputation
When R.E.M. wrote Shiny, Happy People I’m sure they didn’t have reputation in mind, but it’s such a good description of what a great reputation is and does that I couldn’t resist mentioning it again! There are a couple of lines in the middle that resonate too:...
by lesley | Mar 9, 2023 | Websites
A strong message and attractive graphics are not enough to keep the visitor on your website engaged. They’re both really important, but if you commit any of these errors, they aren’t enough. 1: Whizzy graphics Scrolling marquees, banners that refresh every 3-4...
