by lesley | Aug 30, 2021 | Marketing, Reputation
When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
by lesley | Apr 6, 2020 | Business
If you’re about to set up in business it’s a scary step to take. When you’re going from a reliable income as an employee to the captain of your own ship exploring relatively unknown waters with rewards that are, at best, projections, with no guarantees, it can be...
by lesley | May 8, 2017 | Marketing
People are often worried about running email marketing campaigns – “I don’t want to spam the people on my list” they say. And they’re right – we’ve all been on the receiving end of spam sales pitches from people who we don’t know or may have given us a business card...
by lesley | Nov 21, 2016 | Blogging, Marketing
If you follow what I write about you’ll know that I talk about the RAVE acronym – Reputation, Authority, Visibility, Expertise – and today I’m focused on Expertise. Unless someone has actually paid for your services, how do they know how good you are? They have to...
by lesley | Mar 22, 2016 | Marketing
If you work in a large organisation collaboration is part of the working environment; whether it’s working with colleagues in your department or as part of a multi-functional team. When you’re in a smaller company it’s less in evidence – if there are fewer than 20...