3 Essentials for Effective Online Marketing

3 Essentials for Effective Online Marketing

Lots of businesses see the opportunities offered by online marketing as like a huge box of chocolates – lots of tasty goodies so they can’t wait to try them all! Unlike chocolates, the opportunities don’t disappear, they’re always there to be...
Why, Who, What and How?

Why, Who, What and How?

When I’m talking to clients about their reputation marketing I’m often surprised at how little thought they’ve given to: Why they are doing it – what they want to achieve Who they are trying to reach – their target audience What...
Why your website is like a three-legged stool

Why your website is like a three-legged stool

We all know what happens if you take away a leg from a three-legged stool – it falls over!  But what has this got to do with your website? Successful websites have three main ‘legs’ on which they stand.  They are: The design and development –...
Putting the marketing boot on the other foot

Putting the marketing boot on the other foot

It is really difficult to see your business objectively when you’re ‘in’ it; this is particularly true in relation to what you write to market your business. So many of my clients want to tell people how great they are and send lots of social media posts based on ‘Buy...
Scrambled eggs and social media

Scrambled eggs and social media

If you’ve ever learned the secret of cooking perfect scrambled eggs, you’ll know that the key to success is patience!  But what have scrambled eggs got to do with social media? If you want quick scrambled eggs you can throw the eggs into a hot pan and stir...