PR in the 2020s

PR in the 2020s

The days of press releases being the only route to getting publicity are long gone.  Today’s editors are looking for something much more interesting than your latest product launch. In fact, getting published is actually easier – there are new publications...
Get in the media!

Get in the media!

The days of writing a monthly press release have moved on and there are far more ways to get noticed in the media than struggling to find a good subject for a press release that will engage editors. Like publishing, the media has moved into a much more diverse range...
Pick of the Press

Pick of the Press

New clients often look at PR as writing an article to promote their latest ‘news’ and then wonder why their articles don’t get published. Sit in the editor’s shoes.  Regardless of what type of publication they produce, they need to deliver articles that will interest...