by lesley | Sep 29, 2023 | Marketing
If you haven’t really got past writing the odd blog article and posting on social media when you have time, you need to take some time out and put a proper marketing strategy in place. OK – that sounds a bit like a teacher (or maybe your mum!) But if you’re serious...
by lesley | May 29, 2023 | Email marketing
When you’ve invested time and effort in building your list you are, understandably, keen to maintain it. People who unsubscribe can be seen as a personal affront! However, there’s a better way to look at it – people who unsubscribe are not your audience. They’re...
by lesley | Feb 9, 2023 | Email marketing
Most small business owners find selling hard. They don’t want to be thought of as ‘pushy’ and yet worry that if they aren’t, their business won’t thrive. I was talking to a business colleague who used to be in sales – and he said “The days of cold calling and sales...
by lesley | Aug 29, 2022 | Email marketing
When I talk to clients about email marketing the most common comment I hear is “I don’t want to be a spammer.” This says a lot about the view of email marketing – it’s seen as unwanted junk landing in your inbox. In other words it’s got a bad reputation – but why?...
by lesley | Jun 6, 2022 | Email marketing
There are many structures that work for email campaigns – this is just one example. First you need a free document with great value to open the offer. This might be a ‘How to …’, Top Tips, Checklist for …, or even a 3 mistakes [target audience description] need...
