by lesley | Jan 7, 2026 | Author Guide
When you tell someone you’re writing a non-fiction book, they’ll often ask if you’ve done your research. They’re usually thinking about fact-checking, verifying statistics, or making sure your content is accurate. And yes, that matters. But...
by lesley | Dec 17, 2025 | Author Guide
Having a great idea for a book doesn’t automatically trigger great writing skills. Everyone can learn to write well, but it takes time and that may already be one of the reasons you’re not getting started – not enough time. However, not being a brilliant writer...
by lesley | Apr 10, 2011 | Marketing
When I was young I was a prolific letter writer – I had an American pen-friend and a French pen-friend, and my Mum stood over me shortly after Christmas and birthdays, insisting that I wrote to say ‘thank you’ to my aunts and uncles who had sent...
by lesley | Apr 9, 2011 | Readability, Writing Skills
English is a very rich language with many more words than most languages have – however, even with so many words to choose from there are many instances where one or more sound the same, but mean something different. Here are the most common words that are...
by lesley | Jan 27, 2011 | Readability, Website copy
Sexy black pages with white writing look slick and make an instant impact, but they make the reader work very hard to process the words and assimilate the information. This applies to any page where the writing is lighter than the background it’s on. Gold on...
