by lesley | May 11, 2009 | Marketing, Readability, Website copy
Your website is part of your marketing – as is your business card, flyers, email signature, proposals – in fact, anything you give to people outside your business in either paper or electronic form. Have you got all your material consistently developed to...
by lesley | May 6, 2009 | Readability, Website copy
The navigation on your site is one of the key issues affecting usability, so it’s quite important to get it right. Generally, a menu is expected to be either to the left of the copy or across the page horizontally underneath the masthead (your brand). If the...
by lesley | Apr 30, 2009 | Marketing
Different rules apply when you put your message on paper instead of the screen. You need to consider how people handle the document. In yesterday’s meeting we discussed the impact of letters, formal invitation cards and email. They all work in different ways. If...
by lesley | Apr 29, 2009 | Readability, Testimonials, Website copy
Most people sit down and write what they want to say – and the result may have all the information in it, but doesn’t have structure. It’s a bit like Eric Morecombe said to Andre Previn “I’m playing all the right notes, but not...
by lesley | Apr 27, 2009 | Marketing, Readability, Website copy
I love words – however, as George Bernard Shaw famously said ‘You must learn to murder your children’! Writing lots of lovely words about your company doesn’t work for the reader on the web. When someone has arrived at your website they are...
