‘I don’t agree with that’

‘I don’t agree with that’

If you’re going to be visible online, every single thing you post will influence how people perceive you.  You can’t decide who sees what; every word may have an impact. It doesn’t matter if you’re posting on your business accounts or personally, particularly as a...
Quirky marketing strategies

Quirky marketing strategies

If you’re a small business owner or a solo consultant, finding marketing ideas that make you stand out can be tough. Marketing specialists often recommend all kinds of approaches, but they’re pretty much a version of what everyone else is doing. Here is a basketful of...
What would you like people to say about you?

What would you like people to say about you?

We’re not talking about your epitaph, but something much more current.  It’s what people say about you today. If your name comes up in conversation at a networking event, what do people say? I’ve heard so many things said about others – when they’re not in the room. ...
What is marketing?

What is marketing?

I go to networking meetings regularly and so I often get asked ‘What do you do?’  It’s hard to explain it in one word or a short phrase, so it can end up being more of a list.  Many people are surprised at some of the things we do – and that led to this blog! Our team...
Uncharted territory …

Uncharted territory …

With a lovely new shiny year to explore, most people see the months ahead as uncharted territory.  Most of us measure the year by the calendar – you hear phrases like “I hope this year is going to be better than the last one,” or “Last year was amazing – now we just...