by lesley | Jan 22, 2018 | Blogging
There’s a saying that if you want to find the most efficient way to do something you should ask a lazy person. The assumption is that they will find the way to achieve the result with the minimum of effort – but why should you work any harder than necessary?...
by lesley | Dec 26, 2017 | Social media
On the first day of Christmas my true love sent to me – a Tweet saying ‘will you marry me?’ That was a bit of a shock, but on Twitter? Really? On the second day of Christmas my true love sent to me – a LinkedIn update telling me he’s still waiting for an answer. He’s...
by lesley | Oct 16, 2017 | Social media
If you have a Facebook personal account, you’re probably using it for social activity; keeping up with family and friends in far flung places, letting people know what’s going on in your life (and sharing cute cat videos – no?) However, if you have a Facebook...
by lesley | Aug 14, 2017 | Facebook for business
Anyone who knows me has heard me on my soapbox about ideal client profiles may sigh a bit – I’m off again! However, if you want Facebook ads to work for you, choosing who sees them is essential. If you are going to invest in an ad, you’ll need to: Get the headline...
![How social should your social media be?]()
by lesley | Jun 26, 2017 | Social media
If you’re running a business it’s sometimes hard to decide whether your social media should be you or your business. There are no hard and fast rules, but these are my observations. Generally: Never post anything negative about anyone else, it’s the fastest way to...
