by lesley | Feb 26, 2018 | Marketing
Many business owners think that marketing material is leaflets, flyers and brochures. Yes, definitely, but there are many other items that could be included: Your business card: cards have two sides and the reverse is an opportunity to let people know a bit more...
by lesley | Jan 29, 2018 | Social media
The term makes sense when you apply it to Facebook, where people are talking about personal subjects, the kind of thing you’d chat about in real life. But what about LinkedIn – how is that social? Isn’t it a business platform? Let’s look at it from a different...
by lesley | Jan 22, 2018 | Blogging
There’s a saying that if you want to find the most efficient way to do something you should ask a lazy person. The assumption is that they will find the way to achieve the result with the minimum of effort – but why should you work any harder than necessary?...
by lesley | Dec 26, 2017 | Social media
On the first day of Christmas my true love sent to me – a Tweet saying ‘will you marry me?’ That was a bit of a shock, but on Twitter? Really? On the second day of Christmas my true love sent to me – a LinkedIn update telling me he’s still waiting for an answer. He’s...
by lesley | Oct 16, 2017 | Social media
If you have a Facebook personal account, you’re probably using it for social activity; keeping up with family and friends in far flung places, letting people know what’s going on in your life (and sharing cute cat videos – no?) However, if you have a Facebook...
