PR in the 2020s

PR in the 2020s

The days of press releases being the only route to getting publicity are long gone.  Today’s editors are looking for something much more interesting than your latest product launch. In fact, getting published is actually easier – there are new publications...
Are you visible?

Are you visible?

When you’re running a business there is always a lot to do and marketing is one of those things that often gets pushed onto the back-burner. But what is marketing anyway? It’s not public relations (although that’s part of it) It’s not sales (although that is involved)...