by lesley | Jun 8, 2009 | Marketing, Website copy
I watched most of this series of the Apprentice – and I like Sir Alan Sugar’s irascible approach; it’s definitely good TV. I always wonder about the candidates though, they seem to be lacking in one area – and one that I think is critical...
by lesley | Jun 1, 2009 | Website copy
Technology has delivered a faster paced life to us all – we get information quicker and in much larger quantities, so it’s no wonder that we feel a bit overwhelmed at times? How many people do you know who mutter about ‘work overload’,...
by lesley | May 22, 2009 | Readability, Website copy
It doesn’t matter if you’re writing a book, a letter, a website, or a marketing email – there is one thing they all have in common – a plan! I know of writers who suffer from ‘writer’s block’ – and they claim that they...
by lesley | May 19, 2009 | Marketing, Readability, Website copy
1. Headline – needs to be in prime real estate and bigger than anything else to get attention. 2. Simple, easy to use navigation – easy to find, consistent, no overwhelm, no guesswork! 3. Don’t underestimate the power of using the text as hyperlinks...
by lesley | May 18, 2009 | Readability, Website copy
When you’re writing web copy it’s easy to let your keyboard run away with you! The first step is to have a structure to write within; I always mind-map my websites and then each page. This is the structure I use: 1. Subject matter of the page 2. Purpose of...
