What’s on the menu?

What’s on the menu?

Over the years website navigation has changed.  In the early days the menu generally appeared on the left in a vertical column.  Then it migrated to be a horizontal strip under the main banner.  These days it’s frequently presented as a ‘hamburger’ (three little lines...
5 ways to stop people reading your website

5 ways to stop people reading your website

A strong message and attractive graphics are not enough to keep the visitor on your website engaged.  They’re both really important, but if you commit any of these errors, they aren’t enough. 1: Whizzy graphics Scrolling marquees, banners that refresh every 3-4...
Home sweet home

Home sweet home

How fast does your website visitor understand what you do and how it helps them? You’ve got about 7 seconds before they give up and go elsewhere, so that first thing they see had better tell them what they need to know. That means that the first screen they see: Needs...
Is your website helping your reputation?

Is your website helping your reputation?

Keeping your business website up-to-date is important to preserve potential customers’ perception of your business.  Out-of-date website = outdated services (in their subconscious). The regular tasks are things like ensuring the links all still work – that’s basic...
How good a shop window is your website?

How good a shop window is your website?

If you have an eCommerce website your website isn’t just your shop window – it’s your shop too.  But if you have what is often referred to as a ‘brochure site’, it’s intended to be a taster for people to get a feel for what you offer. This means that your home page...