by lesley | Dec 3, 2025 | Author Guide
There are two sides to this. Firstly, you need to research your audience before you start writing, so you should have a good idea who will be interested in your book. Secondly, they won’t buy it if they don’t know about it – so you need to work on your promotion....
by lesley | May 24, 2021 | Writing a book
If you’re thinking of writing a book you probably have the subject in mind, but how do you get from an idea to a finished manuscript? I’m talking about non-fiction books in this article – there are different approaches to fiction and non-fiction, and non-fiction...
by lesley | Aug 19, 2013 | Usability
It’s astonishing how few people actually THINK about their website visitors when they’re planning out their websites. That’s why many websites don’t work; they’re focused on the website owner not the potential customer! Try and put...
by lesley | Aug 5, 2013 | Writing Skills
When you write your marketing material your primary focus is likely to be persuading people to buy your stuff – whether that’s on your website, a flyer or a newsletter promotion and especially when you’re writing email or direct marketing material....
by lesley | Oct 16, 2012 | Writing Skills
We all do it – and we end up confusing our friends, family, sometimes our customers, but how many potential clients have we lost because of it? What am I talking about? Jargon, acronyms and other words that are specific to our business. I think we all talk at...
