Turning your gold into a stunning piece

Turning your gold into a stunning piece

Your knowledge, skills and experience are pure gold – and have the potential to become a book that is immensely valuable.  However, to get the most from your prized raw material, you need an expert ‘goldsmith’ to help you can create something really stunning.  In the...
Style it out

Style it out

Everyone can write, but not everyone can write well. What’s the difference between copy that is read and copy that never gets read?  The obvious answer is the headline.  And renowned copywriter king, Ted Nicholas, recommended that you spend 80% of your writing time on...
If your book doesn’t fit the standard size

If your book doesn’t fit the standard size

Let’s start with what is ‘standard size’ – that’s simple, there isn’t one! Look at your bookshelf, I’m confident that, while many books will be a similar size, there will be quite a few that don’t ‘fit’ that same height and depth formula. When I published my first...
Why AI can’t edit your book

Why AI can’t edit your book

OK – AI could write a book for you, providing you give it a really good brief, but most authors want to produce something more original than any AI can produce.  Remember, AI doesn’t create original ideas – it gathers information and presents it in response to your...
Your marketing starts now!

Your marketing starts now!

If you’re thinking of writing your signature book to share your valuable knowledge and experience, don’t wait until your manuscript goes to print to start marketing.  Start now.  Or as the proverb goes The best time to start [marketing] would have been five years...