When is an award not an award?

When is an award not an award?

It’s always good to receive an award.  When you’ve worked long hours and kept going, seeing your efforts acknowledged brings a welcome glow – and is a great motivator for your team.  But some awards aren’t really awards. Most local awards are free to enter, but some...
Taking the work out of customer relationships

Taking the work out of customer relationships

When it comes to relationships it takes effort.  You can’t have a relationship with an organisation, it’s always with someone within it.  You want to talk to a human being. However, now technology has taken over the planet, things are moving faster and faster and...
Is email marketing still OK?

Is email marketing still OK?

Now the GDPR panic has passed many companies are wondering if email marketing is still OK.  The answer is that, providing your list has opted in, yes. So, if you’re going to run an email marketing campaign what will keep people away from that unsubscribe link? Time to...
Keeping up with the Zuckerbergs

Keeping up with the Zuckerbergs

Using Facebook as a business tool becomes more challenging every day.  It’s getting like Google – the algorithms and filters change almost daily. Even my Facebook expert sighs in exasperation sometimes.  “Every time I go on Facebook, something has changed.  If I miss...
Working to rule

Working to rule

If you own your own business you almost certainly are doing something you love (and, if you’re not, maybe it’s time to sell the business and do something else). The challenge for most business owners is that they end up working long hours and the business pushes the...