by lesley | Dec 3, 2018 | Blogging, Press & Media
When you write an article there are many applications for your carefully constructed article. Don’t miss out on getting the last drop of value from everything you write. Let’s blow some misconceptions away first. An article has to be quite long You don’t need to...
by lesley | Nov 26, 2018 | Business
One of things that small business owners struggle with is identifying exactly who they can best serve. In fact, quite a few bigger organisations haven’t really nailed down their ideal customer, either. It looks pretty straightforward, until you sit down and try to...
by lesley | Nov 19, 2018 | Authorship
Being the author of a book gives you an edge. If you’ve written a book and your competitor hasn’t, it can make a difference. You have that additional authority as a thought-leader in your industry. But what do you do if you are not a natural writer? If your...
by lesley | Nov 12, 2018 | Lead Generation
There are any number of marketing strategies and finding the ones that work best for your particular business is a challenge. Most marketing activities need to be tested for a while – months usually – to find out how well they’re working, or if they’re working at...
by lesley | Nov 5, 2018 | Awards
It’s always good to receive an award. When you’ve worked long hours and kept going, seeing your efforts acknowledged brings a welcome glow – and is a great motivator for your team. But some awards aren’t really awards. Most local awards are free to enter, but some...
