by lesley | Aug 17, 2020 | Autoresponders
You’ve got a list, but how do you stay connected to those people who may have signed up to your list months or even years ago. Typically, people get on your list because they: Have met you and liked what you had to say Signed up for your freebie (lead magnet) Been on...
by lesley | Aug 10, 2020 | Email marketing
If you’re of a certain age, or into 60s music, you’ll recognise that phrase from a Beatles hit. So why am I writing about song lyrics? I’m not, but it was a great hook to hang my thoughts about email marketing on! A lot of people resist email marketing – after...
by lesley | Aug 3, 2020 | Facebook for business
I’ve been using Facebook since it started back in 2005 – and while I wouldn’t call myself an expert, I know a bit about it. I have a personal profile and I drop in a few times a week and read what my friends and family share. I like things, I comment...
by lesley | Jul 27, 2020 | Press & Media
Unlike articles and stories, the aim of a press release is not to suck the reader in due to curiosity and take them on a journey to the punch line at the end. A press release is intended to get an editor’s attention. Whether that’s the editor of a publication or the...
by lesley | Jul 20, 2020 | Business
Whether you’re just starting your business or trying to grow the business you’ve got, there are a few things that are essential. These are just a handful of business tools that will make your business stand head and shoulders above your competitors. 1: A mobile...
by lesley | Jul 13, 2020 | Authorship
There’s a well-known saying that everyone has at least one book in them. If you’re running your own business or a specialist in a particular area, you’ve definitely got the information in your head to create a book. Then the challenge of getting the book from being...
by lesley | Jul 6, 2020 | Website copy
If you’ve ever read one of those really, really long sales pages you could be forgiven for muttering about l-o-n-g copy. Why do those online marketers feel the need to write SO MUCH? If you attend any online marketing conference you’ll hear many of the experts say...
by lesley | Jun 29, 2020 | Newsletters
There was once a time when incoming email was exciting, we couldn’t wait to see what goodies would land – but that time has long gone. Today you’re probably like most of us – sighing with frustration at the rubbish that lands in your inbox hourly....
by lesley | Jun 22, 2020 | Social media
If you’re using social media for business, it can be tough to create consistent content that engages with the people that you want to. You probably have heard the phrase ‘content is king’ more times than you want to, but it is true. First things first you’ll need to...
by lesley | Jun 15, 2020 | Blogging
If you remember StarTrek (or maybe still watch it in secret) you’ll be familiar with the phrase ‘Captain’s Log, Stardate 28 June 2320’. Blog is short for ‘Web log’ – and were originally a sort of digital diary. But blogs...
