by lesley | Sep 21, 2020 | Blogging
When we meet new clients the first question is ‘what are your goals?’ This is not just for their social media, blogs, website or whatever they need help with, but the overall business goals. Why is this important? Simply, because if we understand what their...
by lesley | Sep 14, 2020 | Authorship
They say everyone has a book in them, but, if writing isn’t your primary skill, it can feel like an impossible mountain to climb. However, you don’t have to write 50,000 words to become an author. There are many ways to deliver your content, besides actually sitting...
by lesley | Sep 7, 2020 | Lead Generation
Lead magnets don’t work! While the name implies that potential clients are magically attracted to you via your lead magnet, there’s no magic involved! If you haven’t heard of a ‘lead magnet’, it’s something of value that you give away in exchange for the recipient’s...
by lesley | Aug 31, 2020 | Websites
When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website. What keywords do they...
by lesley | Aug 24, 2020 | Social media
Pinterest is one of those social platforms that people either ‘get’ or don’t. People have heard about it, but don’t really know how to make it work. It’s particularly good if you’re selling products or services direct to the consumer, but it can work for B2B too. ...
by lesley | Aug 17, 2020 | Autoresponders
You’ve got a list, but how do you stay connected to those people who may have signed up to your list months or even years ago. Typically, people get on your list because they: Have met you and liked what you had to say Signed up for your freebie (lead magnet) Been on...
by lesley | Aug 10, 2020 | Email marketing
If you’re of a certain age, or into 60s music, you’ll recognise that phrase from a Beatles hit. So why am I writing about song lyrics? I’m not, but it was a great hook to hang my thoughts about email marketing on! A lot of people resist email marketing – after...
by lesley | Aug 3, 2020 | Facebook for business
I’ve been using Facebook since it started back in 2005 – and while I wouldn’t call myself an expert, I know a bit about it. I have a personal profile and I drop in a few times a week and read what my friends and family share. I like things, I comment...
by lesley | Jul 27, 2020 | Press & Media
Unlike articles and stories, the aim of a press release is not to suck the reader in due to curiosity and take them on a journey to the punch line at the end. A press release is intended to get an editor’s attention. Whether that’s the editor of a publication or the...
by lesley | Jul 20, 2020 | Business
Whether you’re just starting your business or trying to grow the business you’ve got, there are a few things that are essential. These are just a handful of business tools that will make your business stand head and shoulders above your competitors. 1: A mobile...
