by lesley | Mar 19, 2018 | Facebook for business
For businesses that sell directly to consumers (B2C) the answer is a resounding ‘YES’, but even if your business is more business-to-business (B2B) don’t ignore Facebook. Even if you don’t use Facebook personally, don’t fall into the trap of converting your personal...
by lesley | Mar 12, 2018 | Crowd funding
Growing a business is always a bit of a balancing act. Most business owners have first-hand experience of overdraft facilities, loans, directors’ guarantees and more. It’s that well-known cliché ‘Speculate to accumulate’ into action. However, although there are...
by lesley | Mar 5, 2018 | Press & Media
If you’re running a business you will almost certainly have competitors, so why should people come to you instead of one of those? I’ve asked many people this question over the years (mainly because it’s an important issue to understand if I’m writing copy for them) –...
by lesley | Feb 26, 2018 | Marketing
Many business owners think that marketing material is leaflets, flyers and brochures. Yes, definitely, but there are many other items that could be included: Your business card: cards have two sides and the reverse is an opportunity to let people know a bit more...
by lesley | Feb 19, 2018 | LinkedIn
I hear people complaining that LinkedIn is ‘stagnant’, ‘out-of-date’, ‘useless’ and other derogatory statements. While nothing can ever be called perfect, I find LinkedIn is a powerful platform for business – so what makes my experience so different from theirs?...
by lesley | Feb 12, 2018 | Website copy
If you’re having a new website created, whether it’s a brand new site or a revamp of your current one, remember what you want it for! It’s not for you to show-off your technical wizardry or wealth of knowledge (or at least not primarily) It’s not for your web designer...
by lesley | Feb 5, 2018 | Newsletters
When the digital world was relatively young, people happily signed up to receive a digital newsletter. How exciting – new emails to read! So how likely are you to fill in that form on someone’s website that asks for your name and email so you can get their email...
by lesley | Jan 29, 2018 | Social media
The term makes sense when you apply it to Facebook, where people are talking about personal subjects, the kind of thing you’d chat about in real life. But what about LinkedIn – how is that social? Isn’t it a business platform? Let’s look at it from a different...
by lesley | Jan 22, 2018 | Blogging
There’s a saying that if you want to find the most efficient way to do something you should ask a lazy person. The assumption is that they will find the way to achieve the result with the minimum of effort – but why should you work any harder than necessary?...
by lesley | Jan 15, 2018 | Business
If you own a business the day-to-day running of it can be diluted by the need to actually DO stuff. Once your business reaches a certain size and you have staff who can take on some of your responsibilities, it gets easier to find the time to plan, develop and grow –...
