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by lesley | Jul 31, 2017 | Press & Media
Getting press coverage is a tough mountain to climb – which is why many companies invest a substantial chunk of their marketing budget in hiring a PR agency. These experts will devote their time to finding publications that are willing to publish articles that...
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by lesley | Jul 24, 2017 | Marketing
These are the things I find I have to ask my clients the most before we can get their project off the starting blocks! Knowing the answers will put you several steps ahead of your competition: ONE – Know who you want to reach You may think you know who your target...
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by lesley | Jul 17, 2017 | LinkedIn
It’s a powerful platform and successful – or it wouldn’t have so many users (467 million from the last stats). Microsoft wouldn’t have bought it if it didn’t have a future and that means that millions of people use it – but what for? Job hunting When it first kicked...
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by lesley | Jul 10, 2017 | Website copy, Websites
I’ve been writing web copy for well over a decade and clients still ask ‘how much content to I need?’ The glib answer is ‘as much as is needed to get your message across’, but it’s never as simple as that. In the ‘good old days’ web pages would often have as much as...
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by lesley | Jul 3, 2017 | Newsletters
What’s the point of a newsletter? There should be one – and the best answer to the question is that it’s a great way to build relationships, but only if the content is what your list wants to read. Let’s be honest, none of us want any more ‘stuff’ in our inboxes...
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by lesley | Jun 26, 2017 | Social media
If you’re running a business it’s sometimes hard to decide whether your social media should be you or your business. There are no hard and fast rules, but these are my observations. Generally: Never post anything negative about anyone else, it’s the fastest way to...
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by lesley | Jun 19, 2017 | Blogging
Some of my clients ‘get’ blogging; others can’t see the point. The doubters don’t understand why they should invest in writing content for their blog. Who sees it? What will it do for your profit line? How do I know if it’s making a difference? If you are just...
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by lesley | Jun 12, 2017 | Marketing
I was having a conversation with a group of business people recently and the subject came up about people who ‘pick your brains’ and, effectively get free advice. Some of these people don’t realise that they’re getting free consultancy – but some do and think the ‘can...
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by lesley | Jun 5, 2017 | Writing a book
If you’re a speaker, business trainer, consultant or any other kind of expert you’ll almost certainly have considered writing a book at some point. So what’s stopped you so far? I blew a few excuses out of the water in the last blog I wrote about writing books, but I...
by lesley | May 29, 2017 | Marketing
You’ve almost certainly landed on a squeeze page at some point if you use your computer or mobile device to research information or learn. What’s a squeeze page? One of those web pages that offers you a free download – or sometimes a video – in return for your name...
