Email marketing or SPAM?

Email marketing or SPAM?

People are often worried about running email marketing campaigns – “I don’t want to spam the people on my list” they say.  And they’re right – we’ve all been on the receiving end of spam sales pitches from people who we don’t know or may have given us a business card...
Email marketing or SPAM?

Does your Facebook page work?

You’ve probably come across Facebook pages with thousands of likes and an active community and wondered why yours only gets a couple of likes a week and hardly any engagement. It’s all to do with the amount of time, money and effort you’re prepared to invest. Facebook...
Email marketing or SPAM?

Is crowd-funding your way forward?

Crowd-funding is on trend – everyone is using it from start-ups to Olympic sports teams.  Is it something you could use to help your business move to the next level? Anyone can launch a crowd-funding campaign – and there’s a blog here about creating a good pitch – but...
Email marketing or SPAM?

How to build a press list

If you haven’t done this already, you may be missing an opportunity. Most PR agencies will recommend that you send information – press releases – to relevant publications to get new coverage, but if you don’t have a PR agency or the budget to engage one – how do you...
Email marketing or SPAM?

What makes a good marketing flyer?

  Everything is digital these days – but then you have to go to a live event and have nothing except your business cards to promote your business. It’s time to create a flyer. Before you call up your designer or open Photoshop, think about what you want to...
Email marketing or SPAM?

LinkedIn – personal or company?

Many of my clients ask me whether they should be posting on LinkedIn as themselves or their company.  The answer is both, BUT – unlike Facebook, where Pages get a lot of traffic, company pages on LinkedIn are less visible. The pages that do get traffic tend to be the...
Email marketing or SPAM?

5 ways to STOP your website working

I write lots of web content and work with clients and web designers on making websites user-friendly. That may seem obvious, but sadly the surveys reveal that, offered the option of a glitzy, pretty website and one that has fantastic usability for the website visitor,...
Email marketing or SPAM?

How to get people to read your newsletter

  If you’re like most of us your inbox is full of stuff you don’t read – and don’t have time to read.  So, do you send your newsletter out and wonder why the open rate is barely in single figures? Just because it’s your newsletter doesn’t mean that all those...
Email marketing or SPAM?

Social media – does it work?

Most switched on businesses today use social media – for a variety of reasons.  The question is does it work? That depends on what your expectations are of your social media activity.  If you think that you’ll find your next big client in the next week, you’re going...
Email marketing or SPAM?

Blogging for business

When I mention blogging many people groan; “I don’t have time,” they tell me.  Some of these people send a monthly newsletter out, most of them post material on social media – in my book that’s reinventing the wheel! I’m lazy and they do say that if you want to find...