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by lesley | Dec 28, 2016 | Marketing
I specialise in Reputation Marketing – and I have to admit that, whilst I passed an exam in Marketing many years ago, I don’t cover the whole marketing spectrum. However, most small business owners consider marketing is about making yourself visible. This might be...
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by lesley | Dec 19, 2016 | LinkedIn
If you’re selling to other businesses you could be missing opportunities if you don’t have an up-to-date LinkedIn profile. I teach people to use LinkedIn effectively as a lead generation tool – and it does take a little effort, but not as much as you might think. ...
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by lesley | Dec 12, 2016 | Websites
I usually ask people this question during the first discussion when they ask me to write content for them. It’s surprising how many of otherwise savvy business people haven’t really thought much about this past ‘Everyone has to have one these days, don’t they?’ To...
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by lesley | Dec 5, 2016 | Blogging, Marketing, Newsletters
How many websites do you visit and they ask you to ‘sign up’ for their newsletter? There’s no indication of what the newsletter will deliver and these days most of us are smart enough to recognise it as a means of getting our email address to market to us. There’s...
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by lesley | Nov 28, 2016 | Blogging, Marketing, Social media
Auberon Waugh invented this phrase to describe the middle classes who were well-educated, had strong political views and were social concerned. It wasn’t a compliment! Today it might be used in a completely different way – to describe people who spend all their time...
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by lesley | Nov 21, 2016 | Blogging, Marketing
If you follow what I write about you’ll know that I talk about the RAVE acronym – Reputation, Authority, Visibility, Expertise – and today I’m focused on Expertise. Unless someone has actually paid for your services, how do they know how good you are? They have to...
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by lesley | Sep 11, 2016 | Websites
It’s a conversation that I have over and over again and it usually starts with “What do you want to say on your website?” when I’m taking a brief from a client. The answer varies a bit, but almost always includes things like: We want people to know about all our...
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by lesley | Aug 24, 2016 | Newsletters
Anyone who has watched a few old films will be familiar with the newspaper vendor on the street corner, shouting ‘Read all about it!’ in relation to the latest big story. People buy newspapers to get the latest stories about events that are happening...
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by lesley | Aug 2, 2016 | Reputation
When you meet people networking or you’re networking online it’s usual that, at some point, you ask people ‘what do you do?’ Some people will answer with the industry they’re in, but people who are good at marketing will actually tell you what their clients get,...
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by lesley | Jul 20, 2016 | Marketing
If you own a business you know that marketing is one of those things that everyone tells you are essential. Most people understand the sales process, but marketing is often seen as a bit ‘woolly’! I used to work for a big organisation and their marketing...
