by lesley | Sep 12, 2013 | Marketing
There was a time when I thought everyone could write. Of course, most people can actually write, but not commercially and that’s where my value lies; I understand what the customer is looking for and how they process information. However, this isn’t about...
by lesley | Sep 2, 2013 | Websites
We all know what happens if you take away a leg from a three-legged stool – it falls over! But what has this got to do with your website? Successful websites have three main ‘legs’ on which they stand. They are: The design and development –...
by lesley | Aug 26, 2013 | Marketing
When you want to get your business moving the key is action, but it has to be the right action or you’re simply running faster and faster on that hamster wheel. Check that you are following these 7 steps: Know exactly who your perfect customers are – what...
by lesley | Aug 19, 2013 | Usability
It’s astonishing how few people actually THINK about their website visitors when they’re planning out their websites. That’s why many websites don’t work; they’re focused on the website owner not the potential customer! Try and put...
by lesley | Aug 12, 2013 | Writing Skills
I have a number of writing friends – other copywriters, advertising copywriters, book editors, journalists – and, when we get together, the conversation almost always visits the incorrect use of some word or another. Maybe we are pedantic, perhaps boring...
by lesley | Aug 9, 2013 | Blogging
Blogging is much talked about, but scarcely done activity! Recent research done by Passle has revealed that only 1 in 8 businesses maintain an active blog. As their definition of an ‘active blog’ is more than 3 posts A YEAR, that actually means that...
by lesley | Aug 5, 2013 | Writing Skills
When you write your marketing material your primary focus is likely to be persuading people to buy your stuff – whether that’s on your website, a flyer or a newsletter promotion and especially when you’re writing email or direct marketing material....
by lesley | Jul 21, 2013 | Marketing
It is really difficult to see your business objectively when you’re ‘in’ it; this is particularly true in relation to what you write to market your business. So many of my clients want to tell people how great they are and send lots of social media posts based on ‘Buy...
by lesley | Jul 1, 2013 | Uncategorized
Marketing! Getting it right is the holy grail for any business – and yet so many people dabble a bit and then wonder why it doesn’t work. That goes double for online. The trouble with online marketing is that there are so many opportunities, how can you...
by lesley | Jun 17, 2013 | Marketing
In order to write anything that reaches my clients’ target audiences effectively, I need to know what that target audience wants. It’s astonishing how few organisations actually know this. The answer to the questions “Why do people buy your...
