by lesley | Jan 19, 2012 | Writing Skills
We all know that it’s important to stay in a good state of mind if we want to achieve anything, but have you considered how much your current mindset affects your written material? If you’re planning to sit down and write anything for your business –...
by lesley | Jan 3, 2012 | Readability, Website copy
Why would anyone put a barrier between their message and their potential customer? When this is online where you have only a few seconds to get their attention, it doesn’t make any sense, but many businesses make it unnecessarily hard for their readers to get...
by lesley | Dec 13, 2011 | Readability
When people arrive on your website you want them to stay, read a bit and take action. However, many websites find people leave quite quickly and they don’t get as many enquiries/sign ups/sales/click throughs as they were hoping for. This is usually for one of...
by lesley | Nov 15, 2011 | Marketing
The trouble with the internet is that there is so much information out there it can be difficult to decide where to start. If you just type in a search word the deluge of information can send you running for cover! So how do you find things out – and know that...
by lesley | Nov 7, 2011 | Opinion
We all lead such busy lives and, if you’re anything like me, you probably get bogged down in ‘doing’ every day. I’m either trying to clear my project board, rushing off to a meeting or preparing information for a client discussion. Everything...
by lesley | Oct 24, 2011 | Website copy
On the face of it, that may seem like a really stupid statement – how can anyone know too much? However, when it comes to writing commercial copy for your business, most of us know far too much to be able to present our offering effectively to a potential...
by lesley | Oct 19, 2011 | Marketing
So many people contact a web designer as soon as they have decided to get themselves a website (or upgrade their existing site) – without having thought through what they want. These are a few tips to getting your website right. Think about why you want a...
by lesley | Oct 17, 2011 | Writing a book, Writing Skills
This is a guest post by my friend and writing colleague, Jo Parfitt. I’ve recently read her new book and loved it so much I wanted to let my readers know about a book full of Sunshine! Same, but different As an author, I know how hard it is to write a book. I...
by lesley | Oct 7, 2011 | Marketing, Uncategorized, Website copy
Anyone who has ever written a page, a blog or an article with the search engines in mind will know that, these days, stuffing your content with keywords is more likely to get your site or item ranked down, rather than up. Today ‘relevant content’ is king....
by lesley | Sep 20, 2011 | Readability, Website copy
When people arrive on your website they are looking for something. If you want to keep them on your site you need to deliver what they want – fast. These are the things that you need to avoid: A splash (entry) page that shows off how clever your designer is,...
