by lesley | Jul 4, 2011 | Writing a book
You may have heard various ‘quotes’ about writing a book. “It’s the best business card you could possibly have,” and “Everyone has a book in them,” are two that spring to mind. If you have aspirations to become an author,...
by lesley | Jun 27, 2011 | Marketing
If people don’t remember your ads then you’ll probably get fewer sales, but a really memorable ad has to do more than stick in the memory of your reader (or viewer) – it needs to remind them of your product. Think about the ads you’ve seen in...
by lesley | Jun 20, 2011 | Writing Skills
I’m a bit of a systems freak so I love being able to break things down into processes. Anything that I can turn into 7 steps to a result definitely makes me feel like I’ve achieved something! Sad, isn’t it? However, people tell me I am creative...
by lesley | Jun 13, 2011 | Marketing
There are several elements that go to make marketing copy successful. They all need to be addressed to enable marketing copy to succeed in generating warm leads that will build your list of interested people and your customer order book. You need to get your...
by lesley | Jun 7, 2011 | Opinion
I’m not a big newshound, but now Microsoft have bought Skype what happens will affect me directly. I’ve been using Skype for years and have found it invaluable for talking to people in other parts of the world, having instant conversations with colleagues,...
by lesley | Jun 6, 2011 | Marketing
There’s a lot of talk about the joys of social networking – there are the dedicated enthusiasts who claim it makes them lots of money (or at least generates leads) and then there are the people who only see it as time bandit with little return. Both groups...
by lesley | Jun 1, 2011 | Marketing
A habit is something that you do almost without thinking about it. We get dressed by habit (although we may consciously choose the clothes we wear). We clean our teeth by habit (whilst we think about other things). We even drive by habit (once we’ve got past...
by lesley | May 22, 2011 | Marketing
When you decide to use direct mail as a means of contacting prospective customers you need to ensure you get your message on target. Unlike email, direct mail has costs attached, not least the list with all the names and addresses of the groups of people you want to...
by lesley | May 16, 2011 | Readability
I’ve just read a blog about using colour on your website and, whilst I understand that different colours convey different feelings and also have varying ethnic impacts, there was a lot missing! These are my thoughts on websites and colour – all focused on...
by lesley | May 13, 2011 | Marketing, Writing Skills
So many people I meet at networking events have acquired a pull up banner stand to promote their business. They use them at their own events and exhibitions too and they’re often missing a trick in making this highly visual marketing aid deliver potential leads....
