by lesley | Jan 25, 2010 | Website copy
If you have a website you want people to arrive, get hooked and read as much as possible so that they get a feel for what you’ve got to offer – and you hit all their ‘hot buttons’. So how do you do that? Step one is to understand that people...
by lesley | Jan 8, 2010 | Headlines, Readability
Ted Nicholas (the guru of copywriting) says you should spend more time on your headline than on the rest of your copy, I’m not sure I totally agree, but it’s definitely the top of my list of things to get right! If your headline does its job properly it...
by lesley | Jan 1, 2010 | Marketing, Readability, Website copy
There are a number of things that are important about creating a website – and the order in which they’re addressed is equally important. I’ve worked on sites where the designers have started work with no site map to work with – which can...
by lesley | Sep 18, 2009 | Marketing, Readability, Website copy
I’ve spent a lot of time working with people on their websites over the last week or so – and creating a website that works is so much easier when you start with the site map – or plan. With one of my clients we established that there were six...
by lesley | Jul 21, 2009 | Website copy
If you are the company owner you’re probably the worst person to write your website copy – you simply know too much! Most of us are so passionate about what we do (or why are you doing it?) that we want to tell our readers EVERYTHING. The trouble is that...
by lesley | Jul 2, 2009 | Marketing, Readability, Website copy
I make no apologies for revisiting this subject – it’s important! I keep visiting websites that start their home page with ‘We are … a family company/expert carpet fitters/a long established company/dedicated to our customers/etc. etc....
by lesley | Jun 25, 2009 | Marketing, Readability, Website copy
English is one of the richest languages in the world – the multitude of words with nuances of meaning is awesome. It’s astonishing that it’s become an international language, simply because there’s so much vocabulary to learn – and...
by lesley | Jun 24, 2009 | Marketing, Website copy
A couple of posts ago I promised more about how people read different kinds of document. Here it is! On screen people scan in an F shape with the top bar of the F starting about 2/5 of the way down the screen. On paper the scan pattern changes, depending on the...
by lesley | Jun 18, 2009 | Readability, Website copy
When I broke my arm – and it was my right one (yes, I’m right-handed), I discovered how many things we do on autopilot. We learn habits that are hard wired into our subconscious and help us to operate with the minimum of fuss. Are all these good habits?...
by lesley | Jun 11, 2009 | Press & Media, Readability
This isn’t about web copy – but it is about readability and it uses some of the same ‘rules’. There are many different varieties of flyer; there’s the letter/A4 sized sheet, the A5 (half letter size), the trifold, the DL (compliments slip...
