by lesley | Apr 5, 2011 | Website copy
When someone lands on your website they are usually looking for something, whether that’s a product, a service or information. The secret of a good website is that their journey from their landing point to where they get what they want is seamless. There are no...
by lesley | Apr 4, 2011 | Readability
I wish I had a pound for every website I’ve visited that starts with ‘We’ – and then continues to ‘We’ all over their website in paragraph after paragraph! I know we’re all proud of what we do – but, as a potential...
by lesley | Apr 3, 2011 | Marketing
This is your third step on the journey of writing the right thing for the right audience! Today we’re going to look at what people want. Now you’ve got your message honed and you’ve identified at least one target audience, you need to know how to...
by lesley | Apr 2, 2011 | Readability
When you’ve cracked the message and got that polished to a shine, you need to know who you want to get it. I hear lots of people saying ‘Anybody’ or ‘Everybody’ – and I know of services and even products that do have a very wide...
by lesley | Apr 1, 2011 | Blogging
I’ve taken the ultimate blogging challenge and intend to post a series of 30 blogs that will help you to get an insight on what you need to know to use written material to help you to make a real impact on your target audience. Today is about the message. If you...
by lesley | Mar 31, 2011 | Marketing
I keep hearing people saying they do X – with attitude! That’s great and helps them to stand out from the crowd. However, if you want to create a successful online marketing campaign you don’t just need ‘attitude’ – you need...
by lesley | Mar 21, 2011 | Press & Media
If you’ve heard of ‘article marketing’, but aren’t sure how that works, here are a few things that will help you to decide if this is a marketing method that will work for your business. Q: How does writing articles work to market your company? A: Sharing your...
by lesley | Mar 14, 2011 | Readability
It doesn’t matter how much traffic your site gets, if they don’t stay around for long, your website won’t ‘work’. So what makes your website sticky? A headline that attracts attention, bold, big and interesting! Pictures on the RIGHT of...
by lesley | Mar 7, 2011 | Readability, Website copy
Your website is where people check you out so it needs to be sticky enough to keep people engaged. If people don’t stay – they don’t turn into potential customers, so the whole point of your website is to get people to stay long enough to make a...
by lesley | Mar 2, 2011 | Website copy
In the horse racing world the Derby is a flat race – a smooth ride to the finish line. The Grand National is one obstacle after another, some of them so huge that only a few of the riders manage to land safely on the other side. So how many obstacles do visitors to...
