by lesley | Feb 26, 2009 | Website copy
When you write web copy you want to tell people all about what you do. It’s really important that they understand what you can deliver or they won’t buy what you are offering – right? Wrong! Nobody is interested in what you do – they’re...
by lesley | Feb 18, 2009 | Readability, Website copy
There are probably thousands of websites – probably tens of thousands – offering similar services or products to yours – all with web copy written in the hope of attracting new business. Whether or not you have competitors you probably think that...
by lesley | Feb 8, 2009 | Readability, Website copy
If you don’t know you have a problem it’s impossible to fix it! However, that’s the situation that most website owners (and many web designers) are in. What am I talking about? Well there are two things that you need to know about web copy: What...
by lesley | Feb 2, 2009 | Marketing, Website copy
When you’re creating web copy for your site you need to be absolutely clear on the reason that people buy your services. If you guess you’ll probably guess wrong! Be assured it isn’t because you are the only person delivering a particular service, or...
by lesley | Jan 29, 2009 | Readability, Website copy
Colour definitely makes a difference to a website – it brings it to life and often adds to the professional look and feel. But sometimes people get it wrong and the way that colours are used make the web copy virtually impossible to read. It seems that people...
by lesley | Jan 27, 2009 | Website copy
I’ve been looking at web copy that is intended to persuade and it seems that when you want action you have to use sentences with power. For instance, do you say: ‘If you’d like to improve your skills you’ll find this programme will help you to...
by lesley | Jan 23, 2009 | Readability, Website copy
When it comes to web copy there are a few things that stop your brain taking the message in, probably the worst culprit is nice dark backgrounds with light coloured writing. As a design it has impact and almost certainly qualifies as sexy or slick, but because of the...
by lesley | Jan 21, 2009 | Readability, Website copy
When designers go to design school they learn about colours, balance, shapes and juxtaposition. They learn how to make the visual image attractive, appealing and enticing. When writers learn to write web copy they learn about benefits, emotional triggers and writing...
by lesley | Jan 18, 2009 | Marketing, Readability, Website copy
I’m not asking if you write killer web copy – we’ll get to that in another blog, but I’m asking how you make your message connect. Look at any web page that comes up on the screen – what attracts your attention first? Is there a clear...
by lesley | Jan 17, 2009 | Readability, Website copy
I was looking for information on readable copy the other day and came across this in an article*: If a 3-year-old asks you, “What’s that?” when you’re holding a rake, tell her more than just its name. Say it gathers up the fallen leaves, that...
