What stops people reading your message?

What stops people reading your message?

Putting a barrier between your message and your reader makes absolutely no sense at all, but it’s surprising how many companies make it hard for people to process the information presented to them.  Of course, nobody does this deliberately, but also few...
Customer-focused marketing

Customer-focused marketing

I used to think that marketing was about advertising and PR.  Then I had to study marketing for my professional qualifications and was astounded to find how many areas of the business are part of the marketing process. Are you ready for this?  Marketing covers:...
Focused on results

Focused on results

If you’re running a business you almost certainly have an eye on the results you get – that’s what puts the money in the bank.  But how often do you do things that don’t actually impact on your results? If we’re going to be pedantic then...
Why is your website so important?

Why is your website so important?

There are so many people for whom their website is an afterthought.  They don’t visit their own site and just assume that it continues to work for them in promoting their business – but, often, the site hasn’t been updated for many months (sometimes...