by lesley | Jul 21, 2013 | Marketing
It is really difficult to see your business objectively when you’re ‘in’ it; this is particularly true in relation to what you write to market your business. So many of my clients want to tell people how great they are and send lots of social media posts based on ‘Buy...
by lesley | Jun 17, 2013 | Marketing
In order to write anything that reaches my clients’ target audiences effectively, I need to know what that target audience wants. It’s astonishing how few organisations actually know this. The answer to the questions “Why do people buy your...
by lesley | May 6, 2013 | Blogging, Marketing, Uncategorized
You’ve heard the phrase ‘don’t reinvent the wheel’ – and this applies to what you write just as much as it does to anything else you do. Trying to do many marketing activities can appear to be very time-consuming. If you want to create...
by lesley | Apr 22, 2013 | Marketing
If you’re not a natural marketer it can seem like a huge mountain to climb to put together a successful and ongoing marketing campaign for your business. Then when a new product or service is launched you have to go back to the drawing board. The challenge is...
by lesley | Apr 8, 2013 | Marketing, PR
Branding is important – and it is a combination of what your company ‘looks like’, what you say (your message) and what you do. Your logo, presentation, marketing material and customer interaction all need to be consistent. The style all needs to...
by lesley | Mar 18, 2013 | Marketing, Social media
I like to think I’m reasonably intelligent and sometimes I have good ideas, but I’m lazy! Why should I waste lots of effort by reinventing systems, processes and other things that someone else has already invented? This means that I learn from experts in...
