by lesley | Jun 25, 2009 | Marketing, Readability, Website copy
English is one of the richest languages in the world – the multitude of words with nuances of meaning is awesome. It’s astonishing that it’s become an international language, simply because there’s so much vocabulary to learn – and...
by lesley | Jun 24, 2009 | Marketing, Website copy
A couple of posts ago I promised more about how people read different kinds of document. Here it is! On screen people scan in an F shape with the top bar of the F starting about 2/5 of the way down the screen. On paper the scan pattern changes, depending on the...
by lesley | Jun 8, 2009 | Marketing, Website copy
I watched most of this series of the Apprentice – and I like Sir Alan Sugar’s irascible approach; it’s definitely good TV. I always wonder about the candidates though, they seem to be lacking in one area – and one that I think is critical...
by lesley | May 29, 2009 | Marketing, Website copy
Before I launch myself on the issue of keywords and phrases, please be aware I’m not an expert in search engine optimisation. I know lots of people who are, but wouldn’t begin to try and teach anyone the finer points of SEO! What I do know about is how to...
by lesley | May 19, 2009 | Marketing, Readability, Website copy
1. Headline – needs to be in prime real estate and bigger than anything else to get attention. 2. Simple, easy to use navigation – easy to find, consistent, no overwhelm, no guesswork! 3. Don’t underestimate the power of using the text as hyperlinks...
by lesley | May 16, 2009 | Marketing, Readability, Website copy
The Contact us page is rarely ‘written’. It’s that page where your email, phone number and snail mail address goes. Sometimes it’s also the page where you ask people to embark on a form filling exercise. Why do you need copy? Every page should...
