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by lesley | Dec 5, 2016 | Blogging, Marketing, Newsletters
How many websites do you visit and they ask you to ‘sign up’ for their newsletter? There’s no indication of what the newsletter will deliver and these days most of us are smart enough to recognise it as a means of getting our email address to market to us. There’s...
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by lesley | Aug 24, 2016 | Newsletters
Anyone who has watched a few old films will be familiar with the newspaper vendor on the street corner, shouting ‘Read all about it!’ in relation to the latest big story. People buy newspapers to get the latest stories about events that are happening...
by lesley | Oct 20, 2014 | Marketing, Newsletters, Social media
In an ideal world business owners would have an effective lead-generator that delivered hot prospects daily. Unfortunately, it isn’t as easy as it sounds and it takes serious effort to get the attention of prospective customers and then convert them to sales....
by lesley | Aug 12, 2014 | Newsletters
There are two ways to look at newsletters – whether they arrive in the post or, more likely, in your inbox – as the sender or as the receiver! It’s interesting that people who complain about the amount of spam email and post they get still send out...
by lesley | Apr 26, 2011 | Newsletters, PR
This is very subjective – everyone has a different view of what they want in a newsletter, but we all get so many these days that those that are read consistently have to offer real value, consistently and repeatedly. If you’re like me, you’ve signed...
by lesley | Aug 3, 2010 | Newsletters
Good newsletters are great; but very few newsletters are really good. Most are average and many are a not very well disguised sales pitch. Newsletters are marketing tools and writing for the reader is the key to success. Here are my thoughts on newsletters –...
