by lesley | Apr 23, 2009 | Website copy
You are probably the worst person to write about your business! That applies to me too – even though I’m a professional copywriter. The problem is that we know too much – and we’re so enthusiastic about our businesses that we want to tell...
by lesley | Apr 22, 2009 | Press & Media, Website copy
I mentioned the words ‘current economic climate’ on Twitter recently and got a flurry of positive responses along the lines of ‘I refuse to participate in a recession’; ‘What recession?’; ‘I’m busier than ever,’...
by lesley | Apr 21, 2009 | Marketing, Website copy
In conversation yesterday with some friends the issue of ‘why have you got a website?’ came up. A number of answers were suggested: Because everyone should have one. As an online brochure. So there’s somewhere for people to go when they ask. To help...
by lesley | Apr 14, 2009 | Readability, Website copy
I’ve talked about headlines and how important they are – then the subject of subheaders came up. So what is a subheader? It’s not a byline – that’s the ‘by Joe Bloggs’ bit that tells you who wrote it. It’s not a...
by lesley | Apr 13, 2009 | Website copy
These days most of us don’t ‘cold call’ – it’s more ‘warm connections’. You meet people at networking events or through online profiles on a wide variety of sites and, when you need a service, you contact the people you have...
by lesley | Mar 20, 2009 | Website copy
Your About us page is not usually the first place people will look, but it is the place where they’ll check after they’ve decided you’ve got something they want. It’s where they ‘check you out’ – does your web copy tell them...
