by lesley | Mar 2, 2011 | Website copy
In the horse racing world the Derby is a flat race – a smooth ride to the finish line. The Grand National is one obstacle after another, some of them so huge that only a few of the riders manage to land safely on the other side. So how many obstacles do visitors to...
by lesley | Feb 28, 2011 | Blogging
People wail ‘I don’t have time to blog’ – but they still want to get their website featuring well on the search engines. Content will always improve your rankings, providing you have used the right key words. I know that everyone isn’t a...
by lesley | Feb 21, 2011 | Headlines
Headlines are a focus for the reader’s attention so they need to be big and compelling, it’s no good presenting them in any font size less than 18 point or they’re likely to get overlooked. When people arrive on your page you need to get their...
by lesley | Feb 14, 2011 | Blogging
If you just ramble about a variety of subjects on a business blog, people will get confused and lose interest. Have a clear purpose for your blog; is it chat, opinion, raising profile, keyword focused? An easy way to create content for people who struggle to write is...
by lesley | Feb 7, 2011 | Blogging
You don’t have to write to be able to blog; if you’re more comfortable talking then do a podcast or video and load that instead. If you do decide to write don’t ramble, keep it focused, make your point, stop when you’ve done that. If...
