by lesley | Aug 19, 2023 | Reputation
Take any personality profiling test and you’ll find that, somewhere in the report, it will identify whether you’re a task-focused person or a people person. Most of us want to be seen as people-focused, but even if you’re a task-focused person, it doesn’t mean that...
by lesley | Jun 9, 2023 | Reputation
You may have seen on social media that, along with my co-author Peter Roper, I published a new book The Reputation Gap in mid-May. The question I keep being asked is ‘What is a reputation gap?’ It’s the difference between 4 stars and 5 stars. It’s about customer...
by lesley | Apr 19, 2023 | Social media
One of the biggest stumbling blocks people have about social media is that they don’t know what to post. Nobody wants to see a picture of your lunch (unless you happen to be a star chef) or see an endless stream of selfies. When you’re running a business people...
by lesley | Apr 10, 2023 | Reputation
When R.E.M. wrote Shiny, Happy People I’m sure they didn’t have reputation in mind, but it’s such a good description of what a great reputation is and does that I couldn’t resist mentioning it again! There are a couple of lines in the middle that resonate too:...
by lesley | Feb 9, 2023 | Email marketing
Most small business owners find selling hard. They don’t want to be thought of as ‘pushy’ and yet worry that if they aren’t, their business won’t thrive. I was talking to a business colleague who used to be in sales – and he said “The days of cold calling and sales...
