by lesley | Aug 20, 2012 | Marketing
So many people get confused about these two – is Sales part of Marketing or does Marketing lead to Sales? Or is Marketing just another way of saying Sales? I can’t blame them for getting confused. I used to work in a marketing department and even I was a bit vague...
by lesley | Jul 10, 2012 | Guest bloggers, Marketing
This blog has real magic as it was written by The Sourcerer – aka Shelley Morris who keeps me organised. It’s all about one of those ‘obvious’ things that many people overlook. Enjoy! Exasperated and infuriated describe very well how I’ve...
by lesley | Apr 14, 2011 | Marketing
Joining telemarketing and direct mail as effective ways to reach potential clients is email marketing. However, there are a lot of misconceptions about what makes a good email campaign. Here are a few things to think about before you launch your next email marketing...
by lesley | Jan 5, 2011 | Marketing
If you have a good list email marketing is a great way to keep your name in front of people who may be potential customers. However, there are lots of things that help to ensure your email marketing campaign bears fruit. Know your target audience. What do they want?...
by lesley | Dec 7, 2010 | Marketing
Email marketing can be very powerful, but there are some key facts that anyone embarking on an email marketing campaign needs to know: 1. One message is not enough in any email marketing campaign 3, 4 or 5 are better. Very few people buy at the first time of asking...
