by lesley | Oct 22, 2018 | Email marketing
Now the GDPR panic has passed many companies are wondering if email marketing is still OK. The answer is that, providing your list has opted in, yes. So, if you’re going to run an email marketing campaign what will keep people away from that unsubscribe link? Time to...
by lesley | Jul 23, 2018 | Autoresponders
Autoresponders are seriously under-used. So many people miss opportunities to keep people who have already shown interest engaged and lose potential subscribers. If you don’t know what an autoresponder is – it’s simply a series of emails that are triggered by an...
by lesley | Jul 16, 2018 | Email marketing
If you know how to use it effectively email marketing can be a powerful way to create ongoing sales. If you’re on any of the ‘big boys’ lists you’ll get regular emails promoting the latest products they’re offering. Tescos, B&Q, Wilkinsons, etc. all email their...
by lesley | Apr 2, 2018 | Autoresponders
If you have a form on your website that gather names and email addresses you’ve got a valuable trigger to build a relationship with a potential client. It doesn’t matter if this is an enquiry form, a newsletter form or a free download form – if people provide their...
by lesley | Mar 26, 2018 | Email marketing
If you’re in the UK you’ve probably heard of the General Data Protection Regulations (GDPR). This is the legislation that will replace the Data Protection Act on 25th May 2018. The big issue for business people is that they need to be able to PROVE that any marketing...
