by lesley | Dec 19, 2025 | Press & Media
That phrase is old-fashioned newspaper language for a story that is so important that they stop the press to include it. Of course, printing presses are no longer how newspapers are printed, but the thought behind it remains. As a business it’s almost impossible to...
by lesley | Dec 17, 2025 | Author Guide
Having a great idea for a book doesn’t automatically trigger great writing skills. Everyone can learn to write well, but it takes time and that may already be one of the reasons you’re not getting started – not enough time. However, not being a brilliant writer...
by lesley | Dec 10, 2025 | Author Guide
The key to getting your book from an idea and into print is taking action. But, if writing isn’t your thing, you need something to get you moving. When I work with people on their books, there are a number of things I encourage them to do, before they even think...
by lesley | Dec 3, 2025 | Author Guide
There are two sides to this. Firstly, you need to research your audience before you start writing, so you should have a good idea who will be interested in your book. Secondly, they won’t buy it if they don’t know about it – so you need to work on your promotion....
by lesley | Sep 9, 2025 | Press & Media
As a small business owner or solopreneur, you’ve probably wondered how to get your name out there without breaking the bank or hiring an expensive PR agency. The truth is, you can create a highly effective media and PR strategy yourself – but it requires more...
