by lesley | Jun 9, 2024 | Blogging
This is a question lots of my clients and people I meet at business events ask. Sorry to disappoint you, but there’s no definitive answer! Seth Godin writes every day, but sometimes it is as little as 70 words and sometimes it’s 700 (and occasionally even more). The...
by lesley | Feb 29, 2024 | Blogging
Blog is a contraction of ‘web log’. And a log is a kind of diary recording events and your commentary on them. Today they have evolved far beyond that and have become much wider ranging. This blog focuses on knowledge sharing on all things marketing, but there are...
by lesley | Nov 19, 2023 | Blogging
One of the biggest challenges that business owners face is convincing potential clients that their services are top notch. It doesn’t matter if you’re selling a product or a service, it’s the knowledge that underpins it that matters to people who are considering you...
by lesley | Aug 9, 2023 | Blogging
If you’re an expert and you share your expertise to help your clients, writing a blog (or doing a video blog) is an amazing way to show potential clients that you know your stuff. OK, you may be saying “But you would say that, you’re a writer.” Yes, writing is easy...
by lesley | Dec 19, 2022 | Blogging
Many business owners I meet feel uncomfortable about marketing. They don’t want to be ‘pushy’. But marketing doesn’t have to be selling or pushing products or services at people who don’t want them. In an ideal world marketing is about finding the people who are...
