by lesley | Mar 29, 2026 | Email marketing
If you want to be in control, your own list is essential. That’s why lead magnets are still such a powerful marketing tool, especially for service businesses. But getting someone to sign up for your list is only the first step. Email marketing platforms provide the...
by lesley | Mar 19, 2026 | Newsletters
Most of the email marketing platforms will tell you who opens your emails and if they clicked a link, but they don’t tell you who that person is. There’s no information on their business, their interests, their challenges, what keeps them awake at night and what gets...
by lesley | Feb 24, 2016 | Marketing, Uncategorized
The toughest lesson many of my clients have to learn is that their marketing is not supposed to be all about them. “But it’s our marketing, it has to be about us,” they argue – but let’s look at it from a different angle – the customer’s. When you visit my website...
by lesley | Mar 16, 2014 | Marketing
The challenge for most small business owners (and some big ones) is that they have only a hazy idea of what their perfect customer looks like. Here are my tips to get your marketing targeted with laser accuracy. Think of your best ever client – the one that...
