by lesley | Jul 1, 2019 | Authorship
If you’re thinking of writing a book to underpin your expertise, here are ten top tips that will help your book be successful. Due diligence Check out the market. What other books similar to yours are out there? Don’t guess or limit your research to the ones you...
by lesley | Apr 1, 2019 | Social media
Social media can take over your life. If you have a teenager in the house you’ll have noticed their nose is permanently glued to their phone to keep up with what’s going on. Try and get them to tidy their room, clear the table or any other chore and they almost have...
by lesley | Jan 7, 2019 | Business
If you’re like most business owners, the beginning of a calendar year is often a good point to review, revise and revamp. As the saying goes ‘if you don’t know where you’re going, any road will get you there,’ but it’s always a challenge to really nail down what you...
by lesley | Nov 12, 2018 | Lead Generation
There are any number of marketing strategies and finding the ones that work best for your particular business is a challenge. Most marketing activities need to be tested for a while – months usually – to find out how well they’re working, or if they’re working at...
by lesley | Oct 15, 2018 | Facebook for business
Using Facebook as a business tool becomes more challenging every day. It’s getting like Google – the algorithms and filters change almost daily. Even my Facebook expert sighs in exasperation sometimes. “Every time I go on Facebook, something has changed. If I miss...
