by lesley | Jan 22, 2018 | Blogging
There’s a saying that if you want to find the most efficient way to do something you should ask a lazy person. The assumption is that they will find the way to achieve the result with the minimum of effort – but why should you work any harder than necessary?...
by lesley | Dec 4, 2017 | Facebook for business
If you’re running a business having a Facebook Page is de rigeur! There are some people who will tell you that, if you’re selling to other businesses, you’re better off on LinkedIn – and there is some sense in that. But don’t overlook the value of Facebook. These are...
by lesley | Nov 6, 2017 | LinkedIn
So many people ask me if they should have a LinkedIn company page – and those that do complain that they find it difficult to build followers on their company profile. That’s because most people search for YOU, not your company. Even if they do search for your...
by lesley | Oct 23, 2017 | Newsletters
That’s what most people do when faced with a full inbox populated by random newsletters. Most people’s experience of marketing email and newsletters is that the majority are sycophantic or just plain boring. If your strategy for growing your marketing list is to ask...
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by lesley | Jul 24, 2017 | Marketing
These are the things I find I have to ask my clients the most before we can get their project off the starting blocks! Knowing the answers will put you several steps ahead of your competition: ONE – Know who you want to reach You may think you know who your target...
