by lesley | Jan 27, 2011 | Readability, Website copy
Sexy black pages with white writing look slick and make an instant impact, but they make the reader work very hard to process the words and assimilate the information. This applies to any page where the writing is lighter than the background it’s on. Gold on...
by lesley | Nov 8, 2010 | Readability
In order to know how to get people to read what you have to say, you need to know what gets in the way of them getting your message. This is usually a combination of usability issues and readability issues. These are a few of the readability challenges that prevent...
by lesley | Jul 8, 2010 | Readability, Website copy
The hot shot ad agency types will tell you it’s about something gimmicky, shocking or what’s hot today. They’re only partly right. There are many reasons people ‘get it’ – and plenty of obstacles that stop them getting it! Here are...
by lesley | Jun 28, 2010 | Marketing, Readability
When you present your business in writing there are a few critical things to remember: Firstly, how good is your website at keeping visitors? Secondly, how consistent is your message on the website, on social media, on your blog, in your articles, in your newsletter...
by lesley | Jan 8, 2010 | Headlines, Readability
Ted Nicholas (the guru of copywriting) says you should spend more time on your headline than on the rest of your copy, I’m not sure I totally agree, but it’s definitely the top of my list of things to get right! If your headline does its job properly it...
