by lesley | Jan 8, 2010 | Headlines, Readability
Ted Nicholas (the guru of copywriting) says you should spend more time on your headline than on the rest of your copy, I’m not sure I totally agree, but it’s definitely the top of my list of things to get right! If your headline does its job properly it...
by lesley | Jul 21, 2009 | Website copy
If you are the company owner you’re probably the worst person to write your website copy – you simply know too much! Most of us are so passionate about what we do (or why are you doing it?) that we want to tell our readers EVERYTHING. The trouble is that...
by lesley | Jun 25, 2009 | Marketing, Readability, Website copy
English is one of the richest languages in the world – the multitude of words with nuances of meaning is awesome. It’s astonishing that it’s become an international language, simply because there’s so much vocabulary to learn – and...
by lesley | Jun 24, 2009 | Marketing, Website copy
A couple of posts ago I promised more about how people read different kinds of document. Here it is! On screen people scan in an F shape with the top bar of the F starting about 2/5 of the way down the screen. On paper the scan pattern changes, depending on the...
by lesley | Jun 11, 2009 | Press & Media, Readability
This isn’t about web copy – but it is about readability and it uses some of the same ‘rules’. There are many different varieties of flyer; there’s the letter/A4 sized sheet, the A5 (half letter size), the trifold, the DL (compliments slip...
