by lesley | Jun 24, 2009 | Marketing, Website copy
A couple of posts ago I promised more about how people read different kinds of document. Here it is! On screen people scan in an F shape with the top bar of the F starting about 2/5 of the way down the screen. On paper the scan pattern changes, depending on the...
by lesley | Jun 11, 2009 | Press & Media, Readability
This isn’t about web copy – but it is about readability and it uses some of the same ‘rules’. There are many different varieties of flyer; there’s the letter/A4 sized sheet, the A5 (half letter size), the trifold, the DL (compliments slip...
by lesley | May 29, 2009 | Marketing, Website copy
Before I launch myself on the issue of keywords and phrases, please be aware I’m not an expert in search engine optimisation. I know lots of people who are, but wouldn’t begin to try and teach anyone the finer points of SEO! What I do know about is how to...
by lesley | May 22, 2009 | Readability, Website copy
It doesn’t matter if you’re writing a book, a letter, a website, or a marketing email – there is one thing they all have in common – a plan! I know of writers who suffer from ‘writer’s block’ – and they claim that they...
by lesley | May 1, 2009 | Readability, Website copy
If you’ve got visitors to your website you want to keep them! This is all about readability. Reduce your bounce rates and improve retention by paying attention to these five things: 1. Put the headline in the right place – it needs to be in prime real...
