by lesley | Apr 1, 2011 | Blogging
I’ve taken the ultimate blogging challenge and intend to post a series of 30 blogs that will help you to get an insight on what you need to know to use written material to help you to make a real impact on your target audience. Today is about the message. If you...
by lesley | Jan 24, 2011 | Press & Media
If you have specialist knowledge that you can share with other people it raises your profile. However, as specialists it can be easy to forget who you’re writing for. These tips are to ensure that your valuable message hits the target perfectly! 1. Plan what...
by lesley | Nov 24, 2010 | Marketing, Readability
1. If you want your reader to feel your words are for them, use ‘you’ and ‘your’ – not ‘we’, ‘us’ or ‘our’. Most people are not interested in what you do, only in what they get. 2. Know what your...
by lesley | Jul 13, 2010 | Marketing
Advertising costs money – so why is it that so many people waste their money by creating ads that are ineffective, boring, and don’t have any focus? Before agreeing to advertise, whether it’s in a publication, online or in the broadcast media, think...
by lesley | Jul 8, 2010 | Readability, Website copy
The hot shot ad agency types will tell you it’s about something gimmicky, shocking or what’s hot today. They’re only partly right. There are many reasons people ‘get it’ – and plenty of obstacles that stop them getting it! Here are...
