by lesley | Nov 30, 2015 | Websites
If people visit your website and don’t ‘get it’ they disappear fast – often referred to as a high bounce rate. This is bad news, so you need to know how to hang on to visitors long enough to persuade them to take action. There are lots of reasons why people leave...
by lesley | Oct 19, 2015 | Website copy
When you’re in charge of writing the copy for your own website there are some pitfalls that should be avoided – but they’re difficult to see when you’re inside the business. Let’s be honest, if you’re a business owner you are likely...
by lesley | Sep 20, 2011 | Readability, Website copy
When people arrive on your website they are looking for something. If you want to keep them on your site you need to deliver what they want – fast. These are the things that you need to avoid: A splash (entry) page that shows off how clever your designer is,...
by lesley | Apr 5, 2011 | Website copy
When someone lands on your website they are usually looking for something, whether that’s a product, a service or information. The secret of a good website is that their journey from their landing point to where they get what they want is seamless. There are no...
by lesley | Mar 14, 2011 | Readability
It doesn’t matter how much traffic your site gets, if they don’t stay around for long, your website won’t ‘work’. So what makes your website sticky? A headline that attracts attention, bold, big and interesting! Pictures on the RIGHT of...