by lesley | Jan 19, 2012 | Writing Skills
We all know that it’s important to stay in a good state of mind if we want to achieve anything, but have you considered how much your current mindset affects your written material? If you’re planning to sit down and write anything for your business –...
by lesley | Nov 15, 2011 | Marketing
The trouble with the internet is that there is so much information out there it can be difficult to decide where to start. If you just type in a search word the deluge of information can send you running for cover! So how do you find things out – and know that...
by lesley | Sep 6, 2011 | Writing Skills
I am not apologising for another blog about writing copy that has focus. It seems there are zillions of website owners who still have not got the message, so it’s obviously needed! Any commercial document – whether virtual or real – needs to have a...
by lesley | Jul 18, 2011 | Marketing
Just recently several clients have talked to me about direct sales letters. It seems that email marketing isn’t working as well as it used to and people are returning to the good old sales letter as a means of warming up leads! I want to look at a number of...
by lesley | Jun 1, 2011 | Marketing
A habit is something that you do almost without thinking about it. We get dressed by habit (although we may consciously choose the clothes we wear). We clean our teeth by habit (whilst we think about other things). We even drive by habit (once we’ve got past...
