by lesley | Feb 28, 2011 | Blogging
People wail ‘I don’t have time to blog’ – but they still want to get their website featuring well on the search engines. Content will always improve your rankings, providing you have used the right key words. I know that everyone isn’t a...
by lesley | Jul 8, 2010 | Readability, Website copy
The hot shot ad agency types will tell you it’s about something gimmicky, shocking or what’s hot today. They’re only partly right. There are many reasons people ‘get it’ – and plenty of obstacles that stop them getting it! Here are...
by lesley | May 4, 2010 | Headlines, Newsletters, Testimonials
Usability is about how easy your site is for people to get around, find what they want, get from a to b with the least effort. Typical web users are lazy – and impatient! That means you and me too. I’m not trying to be insulting, but think about it: When...
by lesley | Apr 20, 2010 | Website copy
Most of us think of our online ‘presence’ as our website, but have you considered all the other places where web copy with your name and brand attached appears? How many social networking sites are you on? Does the web copy present you professionally? Do...
by lesley | Jan 8, 2010 | Headlines, Readability
Ted Nicholas (the guru of copywriting) says you should spend more time on your headline than on the rest of your copy, I’m not sure I totally agree, but it’s definitely the top of my list of things to get right! If your headline does its job properly it...
