by lesley | May 16, 2009 | Marketing, Readability, Website copy
The Contact us page is rarely ‘written’. It’s that page where your email, phone number and snail mail address goes. Sometimes it’s also the page where you ask people to embark on a form filling exercise. Why do you need copy? Every page should...
by lesley | May 15, 2009 | Marketing, Readability, Website copy
When people land on your services or products page – what do they get? I’m not talking about ‘buy one get one free’ deals, or discounts or special offers – I’m talking about what are you presenting – and, more to the point...
by lesley | May 7, 2009 | Marketing, Website copy
Let’s assume you’ve done a cracking job on the web copy for your home page and lots of eager visitors have clicked through to look at what you’ve got to offer. The services page has loaded – and what do they get? These tips will ensure that...
by lesley | May 6, 2009 | Readability, Website copy
The navigation on your site is one of the key issues affecting usability, so it’s quite important to get it right. Generally, a menu is expected to be either to the left of the copy or across the page horizontally underneath the masthead (your brand). If the...
by lesley | May 1, 2009 | Readability, Website copy
If you’ve got visitors to your website you want to keep them! This is all about readability. Reduce your bounce rates and improve retention by paying attention to these five things: 1. Put the headline in the right place – it needs to be in prime real...
