by lesley | Apr 6, 2011 | Blogging
Do you know what you want people to do when they’ve looked at each page on your website? Every page should have a purpose, whether that’s to send the reader to another page with more information or to contact you by phone or email, or fill in a form,...
by lesley | Mar 14, 2011 | Readability
It doesn’t matter how much traffic your site gets, if they don’t stay around for long, your website won’t ‘work’. So what makes your website sticky? A headline that attracts attention, bold, big and interesting! Pictures on the RIGHT of...
by lesley | Nov 8, 2010 | Readability
In order to know how to get people to read what you have to say, you need to know what gets in the way of them getting your message. This is usually a combination of usability issues and readability issues. These are a few of the readability challenges that prevent...
by lesley | Sep 18, 2009 | Marketing, Readability, Website copy
I’ve spent a lot of time working with people on their websites over the last week or so – and creating a website that works is so much easier when you start with the site map – or plan. With one of my clients we established that there were six...
by lesley | Jun 1, 2009 | Website copy
Technology has delivered a faster paced life to us all – we get information quicker and in much larger quantities, so it’s no wonder that we feel a bit overwhelmed at times? How many people do you know who mutter about ‘work overload’,...
