by lesley | Oct 17, 2011 | Writing a book, Writing Skills
This is a guest post by my friend and writing colleague, Jo Parfitt. I’ve recently read her new book and loved it so much I wanted to let my readers know about a book full of Sunshine! Same, but different As an author, I know how hard it is to write a book. I...
by lesley | May 9, 2011 | Blogging, Writing Skills
Last month I blogged almost every day and I chose to use the blog to share my knowledge and hope that readers found that useful. I’ve had a week or so ‘off’ and now I’m back on a slightly different tack. The next batch of blogs will be my...
by lesley | Apr 21, 2011 | Writing Skills
When you’ve written a piece of copy the best person to edit it isn’t you! However, if you don’t have a handy editor around you’ll need to at least review it. To gain a little perspective leave it as long as possible after having written it, but...
by lesley | Apr 8, 2011 | Website copy
Knowing what your message is, who your readers are and what they want is a great start, but then you need to write in their language. Before you start rushing off to find out how much it will cost to translate your site into Greek, Dutch and Swahili, stop! ...
by lesley | Apr 4, 2011 | Readability
I wish I had a pound for every website I’ve visited that starts with ‘We’ – and then continues to ‘We’ all over their website in paragraph after paragraph! I know we’re all proud of what we do – but, as a potential...
