by lesley | Feb 12, 2012 | Marketing
As a commercial copywriter my role is to write to persuade people to take action. In order to do that I need to have essential information to get the message on target so I ask questions. Over the years I’ve realised that certain questions make a BIG...
by lesley | Jan 19, 2012 | Writing Skills
We all know that it’s important to stay in a good state of mind if we want to achieve anything, but have you considered how much your current mindset affects your written material? If you’re planning to sit down and write anything for your business –...
by lesley | Jan 3, 2012 | Readability, Website copy
Why would anyone put a barrier between their message and their potential customer? When this is online where you have only a few seconds to get their attention, it doesn’t make any sense, but many businesses make it unnecessarily hard for their readers to get...
by lesley | Dec 13, 2011 | Readability
When people arrive on your website you want them to stay, read a bit and take action. However, many websites find people leave quite quickly and they don’t get as many enquiries/sign ups/sales/click throughs as they were hoping for. This is usually for one of...
by lesley | Nov 15, 2011 | Marketing
The trouble with the internet is that there is so much information out there it can be difficult to decide where to start. If you just type in a search word the deluge of information can send you running for cover! So how do you find things out – and know that...
