by lesley | Apr 1, 2011 | Blogging
I’ve taken the ultimate blogging challenge and intend to post a series of 30 blogs that will help you to get an insight on what you need to know to use written material to help you to make a real impact on your target audience. Today is about the message. If you...
by lesley | Mar 31, 2011 | Marketing
I keep hearing people saying they do X – with attitude! That’s great and helps them to stand out from the crowd. However, if you want to create a successful online marketing campaign you don’t just need ‘attitude’ – you need...
by lesley | Mar 21, 2011 | Press & Media
If you’ve heard of ‘article marketing’, but aren’t sure how that works, here are a few things that will help you to decide if this is a marketing method that will work for your business. Q: How does writing articles work to market your company? A: Sharing your...
by lesley | Mar 14, 2011 | Readability
It doesn’t matter how much traffic your site gets, if they don’t stay around for long, your website won’t ‘work’. So what makes your website sticky? A headline that attracts attention, bold, big and interesting! Pictures on the RIGHT of...
by lesley | Mar 7, 2011 | Readability, Website copy
Your website is where people check you out so it needs to be sticky enough to keep people engaged. If people don’t stay – they don’t turn into potential customers, so the whole point of your website is to get people to stay long enough to make a...
